Socionomic Studies of Society and Culture: Edited by Robert R Prechter

Robert Prechter is a perennial favourite among technical analysts, having revived the work of R. N. Elliott and lectured on the subject all over the world.  More recently he has been concentrating on the Socionomics Institute, a research centre dedicated to using data on social mood to understand and anticipate social trends.  His researcher Ben Hall kindly posted me a copy which I’m reviewing briefly here; it will then be donated to the STA library at the Barbican.

At over 500 pages, it’s divided into 8 sectors starting with ‘Stardom’, through TV and Film, Construction, Transport, Industrial Safety (mercifully brief, I’d say), Business phases, Social mood, and ending with ‘Fashions and Passions’.  The 80 chapters are on the whole reprints of papers from The Elliott Wave Financial Forecast, The Asia-Pacific Financial Forecast, with fresh copy from the researchers; again, chapters tend to be short.  Herein lies one of the book’s problems though, in that many of the charts are not up to date today, but end when the article was written.

There are plenty of carefully annotated charts though, some we’ve seen before like the height of skyscrapers, others new like the sugar consumption and prices chart 1820-2020, and others unexpected like the number of hectares burned by bushfires.  It also uses photos of people, cartoons, clothes and cars showing which ones are associated with positive and which with negative social moods.  He explains how prevailing moods will lead to the success of some trends and ventures which resonate with that thinking.

Depressing for any parent is the chart of the cost of an Ivy League education which travels in a north-easterly direction at a logarithmic rate.  ‘A PBS Frontline documentary calls it ‘‘College Inc.’’, where for-profit colleges recruit at job fairs, encourage and arrange loans for students, deliver questionable educational value, spot high dropout rates and spend more on marketing than on teachers’ salaries.’

On a brighter note, I’d recommend this book because of the myriad ways it approaches important social issues and helps one understand the interconnectedness of these with financial conditions.

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About Nicole Elliott

Nicole Elliott

A graduate of the London School of Economics and Political Science (BSc Social Psychology) Nicole Elliott has worked in banks in the City of London for the last 30 years. Whether in sales, trading or forecasting technical analysis has always been the bedrock of her thinking. Key expertise lies within all areas of treasury: foreign exchange, money markets, fixed income and commodities.

She has also added to the body of knowledge of the industry writing the first western book on Ichimoku Cloud Charts. Strong media links and a cult following are due to her prescient calls on the markets and often entertaining format.

Nicole can be contacted at

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