Sneddon sets us thinking: STA firm favourite

We welcomed back to our monthly meeting one of our members’ favourite speakers: David Sneddon, MD global strategy TA at Credit Suisse in London where he has been working for about twenty years – technical analysis is really his life’s work.

David-SneddonA maths graduate whose Dad was a keen private investor, when working at a fund manager’s office he asked the traders to tell him more about how they chose their investments.  Unlike his father who was a value and fundamentals man, many used charts focusing not on the ‘why’ of moves but whether they were relevant and worth trading.  He ‘got’ it at once and hasn’t looked back.

The core of his role at the bank is to generate trading ideas where sitting on risk committees gives him a key role in assessing opportunities.  He believes the financial world changed dramatically because of the financial crisis in 2007-2009 and that even the most fundamentally minded of shops realised that technical analysis was an essential to a decent ‘toolkit’.

Starting with a proprietary risk asset tool designed by his colleagues, he overlays some fundamental data to see if these confirm the technicals in the background (until this point).  Then he goes about seeing if and how different asset classes correlate before finally having a good look at the charts using classical Dow Theory.

With no set roadmap his aim is to get probable outcomes aligned in his favour which, coupled with a rigorous use of stop loss levels (because these make the biggest difference to profit and loss) gives the traders an edge.

The myriad charts he brought for this presentation ought to be scrutinised as they hold a wealth of information and are specific to the industry.  Watch and pause the video of his presentation when it is released on the STA website.

Sneddon Chart

Finally, he told us about the TINA trade.  Thinking it might be modern dealing room banter relating to teenagers and Millennials, or someone’s wife, I was so off-piste it was pathetic.  It is simply: There Is No Alternative.

Share Share Share Share Share
Posted in Finance, Markets, STA news, Technical Analysis, Trading, Trending
Tags: , , ,

The views and opinions expressed on the STA’s blog do not necessarily represent those of the Society of Technical Analysts (the “STA”), or of any officer, director or member of the STA.

The STA makes no representations as to the accuracy, completeness, or reliability of any information on the blog or found by following any link on blog, and none of the STA, STA Administrative Services or any current or past executive board members are liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use.

None of the information on the STA’s blog constitutes investment advice.

About Nicole Elliott

Nicole Elliott

A graduate of the London School of Economics and Political Science (BSc Social Psychology) Nicole Elliott has worked in banks in the City of London for the last 30 years. Whether in sales, trading or forecasting technical analysis has always been the bedrock of her thinking. Key expertise lies within all areas of treasury: foreign exchange, money markets, fixed income and commodities.

She has also added to the body of knowledge of the industry writing the first western book on Ichimoku Cloud Charts. Strong media links and a cult following are due to her prescient calls on the markets and often entertaining format.

Nicole can be contacted at

Posts by Date

Sign up to the STA newsletter

Sign up to the STA newsletter

Our newsletter is designed to bring you the latest information on technical analysis, educational courses, conferences and events . Sign up now!

Previous Newsletter Archive

* required

Sign up to the STA newsletter