Alexa gives a helping hand: Volunteering informatio

Today at the office I was given a new telephone. I hadn’t asked for one, and it wasn’t just for me; everyone was warned by email that they were on their way. (Please look at the photo attached for details.) It’s laptop-based, internet enabled and connected, and has functions (like ‘flipping’ a call) that I haven’t a clue what they do. A small army of installers/trainers in bright orange T-shirts will be on-hand for a month to help; the system’s called Ring Central.

All of which reminded me of when I was first introduced to social media (LinkedIn about 2002), then Twitter, reluctantly Facebook, and recently Instagram. Now I am the ‘e-journalist’ for the STA, freelance journalist for major print publications, and can hardly believe how far I’ve got with technology and its jargon.

Talking of which, there are some excellent ‘cut-out-and-keep’ guides provided by these media groups because they want you to get involved – obvs! One of the best – at least for someone over 30 years old – is written by Jennifer Johnson who is Alexa’s (an amazoncom company) digital marketing SEO.

She breaks down the lexicon into sections: Building blocks, site performance, search engine optimisation, strategy and onsite analytics. So, now I know the difference between a new, unique and a returning visitor, their page views and what is an organic search. Data visualisation – an obvious one for technical analysts, of course – load time and uptime (which have nothing to do with the x-axis on our charts) and much, much more.

By now you’re probably thinking: What’s all of this got to do with me? If you’re young, you probably think you know it all already. Hmm, really? I found the entries for crawler error and robots.txt very interesting. If you are older and in the business, it helps keep you looking up to date and ‘on trend’. And if you couldn’t give a fig about most new technology, sprinkling in a little slang and hipster-style words can be refreshing and hopefully amusing among your friends.

For Jennifer’s complete guide click here.


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The views and opinions expressed on the STA’s blog do not necessarily represent those of the Society of Technical Analysts (the “STA”), or of any officer, director or member of the STA.

The STA makes no representations as to the accuracy, completeness, or reliability of any information on the blog or found by following any link on blog, and none of the STA, STA Administrative Services or any current or past executive board members are liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use.

None of the information on the STA’s blog constitutes investment advice.

About Nicole Elliott

Nicole Elliott

A graduate of the London School of Economics and Political Science (BSc Social Psychology) Nicole Elliott has worked in banks in the City of London for the last 30 years. Whether in sales, trading or forecasting technical analysis has always been the bedrock of her thinking. Key expertise lies within all areas of treasury: foreign exchange, money markets, fixed income and commodities.

She has also added to the body of knowledge of the industry writing the first western book on Ichimoku Cloud Charts. Strong media links and a cult following are due to her prescient calls on the markets and often entertaining format.

Nicole can be contacted at

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