Today at the office I was given a new telephone. I hadn’t asked for one, and it wasn’t just for me; everyone was warned by email that they were on their way. (Please look at the photo attached for details.) It’s laptop-based, internet enabled and connected, and has functions (like ‘flipping’ a call) that I haven’t a clue what they do. A small army of installers/trainers in bright orange T-shirts will be on-hand for a month to help; the system’s called Ring Central.
All of which reminded me of when I was first introduced to social media (LinkedIn about 2002), then Twitter, reluctantly Facebook, and recently Instagram. Now I am the ‘e-journalist’ for the STA, freelance journalist for major print publications, and can hardly believe how far I’ve got with technology and its jargon.
Talking of which, there are some excellent ‘cut-out-and-keep’ guides provided by these media groups because they want you to get involved – obvs! One of the best – at least for someone over 30 years old – is written by Jennifer Johnson who is Alexa’s (an amazoncom company) digital marketing SEO.
She breaks down the lexicon into sections: Building blocks, site performance, search engine optimisation, strategy and onsite analytics. So, now I know the difference between a new, unique and a returning visitor, their page views and what is an organic search. Data visualisation – an obvious one for technical analysts, of course – load time and uptime (which have nothing to do with the x-axis on our charts) and much, much more.
By now you’re probably thinking: What’s all of this got to do with me? If you’re young, you probably think you know it all already. Hmm, really? I found the entries for crawler error and robots.txt very interesting. If you are older and in the business, it helps keep you looking up to date and ‘on trend’. And if you couldn’t give a fig about most new technology, sprinkling in a little slang and hipster-style words can be refreshing and hopefully amusing among your friends.
For Jennifer’s complete guide click here.