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Behavioural economics/finance – Professor Richard Taffler, an authority on behavioural finance, discusses how cognitive biases often lead to systematic deviations from a standard of rationality or good judgement. He also explains how a better understanding of these heuristics and of the biases to which they lead could improve judgements and decisions in situations of uncertainty, such as prevalent in financial markets.
Richard Taffler joined Warwick Business School in January 2011 as Professor of Finance from a chair at Manchester Business School. Previously he was the Martin Currie Professor of Finance and Investment at the University of Edinburgh. An authority on behavioural finance, he has published over a hundred academic and professional papers and books, and is frequently quoted in the media.
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